How to buy Diamonds! A buyers guide…

Where to start?  When choosing the perfect diamond for that special someone including your self you will want to have an idea of just what to look for! With so many options out there and so many sellers, so many stones to look at where would one start?


The 4 C’s

The 4 C’s are very important. They are the criteria that determine the quality of a diamond. Looking at all 4 will ensure a well educated buyer! You! Looking at the cut, color, clarity and carat of a diamond is a brilliant way to determine its quality, but its only the beginning… the beauty and how it dances in the light comes from its life, fire & brilliance. The 4 C’s signify something legendary about these treasured stones. Each detailed cut celebrates a lifetime of special memories. DC2DC 7


After the diamonds cut COLOR is considered the most important of the 4 C’s. This is because besides cut, color is what you can see the most with the naked eye for light performance or sparkle! There is an authentication process conducted by gemologists, comparing stone to the “master diamonds”. Each stone is color-graded within a scale from D-Z, “D” being colorless and the finest grade, and “Z” being saturated and the least valuable, according to color. Anything below “I” is considered substandard. Color is the end result of the diamonds’ composition. It never changes over time. A colorless diamond allows more light to pass through, which shows more sparkle. The whiter a diamond color the more valuable.



The most important of the 4 C’s, is the cut of the diamond.  A 58 facet-cut diamond is called a brilliant. How the light is reflected inside the diamond is very important to the visual impression and quality. To maximize the brilliance of a stone, the diamond usually loses size when cut to show the beauty rather than the size. If it is cut too shallow light escapes from the bottom or if it is cut too deep it leaks out the side of the stone. When a diamond is cut with precision and with the proper proportions, the diamond reflects the most beautiful light performance, known as sparkle.
A flat cut or shallow cut shown above, with a large table will make the diamond appear dull. The ideal cut traps the light and shoots it back at you! An example of a cut that is too deep, see also above which gives a dark center to the diamond.



Most diamonds do have some inner flaws, or inclusions that occur during the formations process. The visibility factor, size and how many inclusions a diamond possesses, determines its clarity. Clear diamonds have more brilliance, and are more costly. A completely flawless diamond is extremely rare. A diamonds clarity is considered the least impactful of the 4 C’s. Tiny, natural imperfections that are so microscopic, that can only be seen by a trained gemologists, do not generally lower the value of the diamond.



A carat is the unit of weight by which a diamond is measured. Larger Diamonds are found less commonly than small diamonds, so the price of a diamond rises according to size. Carat weight by itself, doesn’t measure a diamond’s value. The biggest may not be the best choice. Cut, clarity and color still should be taken in consideration when weighing the pros and cons of diamond quality. Usually, a larger carat diamond is more valuable than a smaller carat stone…but the best choice is to find the perfect balance of all 4 C ‘s, when making your diamond purchase!


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